June 14, 2007
Three's Company?
Tricky. Time-consuming. Two adjectives that can be applied when designing a web site that looks good AND functions as it should in both Microsoft Explorer and Mozilla.
Earlier this week, Apple rolled out a Windows-based version of its own Safari web browser. Why? According to this USA Today article, "Safari is another enticement for the Windows community to look at the Mac platform," says Van Baker, an analyst at market researcher Gartner. "If it can bring some new people into the fold, perhaps a few percentage points, that's goodness."
How might the Safari availability for Windows affect you? Currently about 5% of web users utilize Safari. However, if Safari gains traction, your web site will need to be bulletproof when viewed in three different browsers. This greater design and programming complexity will affect both pricing and production time -- something to keep in mind when planning your next program if it contains any web-based elements.
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Best wishes,
Harry
PS: Congratulations to Lisa Brown of HealthLeaders Media and Meredith Little of Gourmet Magazine -- both winners of this month's PROMOpoints instant-win prize of a pair of Bose® in-ear headphones!