Promosis Blog

Last week we announced that Brooklyn Brewery hired us to manage the legal aspects of its upcoming sweepstakes. Now Chico’s, a sophisticated women’s clothing and accessory retailer, is hiring Promosis to aid them with both legal and implementation details for their first national in-store sweepstakes.

Liz Hodges, Chico’s Brand Manager, is an expert at merchandising clothes, but to implement a promotion she recognized the need for a specialist to handle all the details, including legal, in-store marketing consultation, point-of-sale creative, high-quality durable entry boxes and assembling & shipping the materials to all 625 stores on time - that's why Chico’s selected Promosis.

The goal of the promotion is to increase store traffic resulting from the “Summer 2008” mailer. This program is the first of several that Chico's is planning to bring added value and excitement to the Chico's shopper, each anchored by high profile luxury brand partnerships. The promotions not only create an event in each Chico's store, but will bring Chico's quality to the customers of the partner brands.

Susan Faw, Chico’s Corporate Counsel comments:

"Promosis guided us through the detailed planning of our sweepstakes and handled all administration, bringing much needed experience and expertise to the table. They know how to implement promotions as well. They are now producing POS creative, elegant acrylic entry boxes and getting it to all 600+ of our stores.  We now have a partner in place to call on when our next sweepstakes opportunity arises."

Thanks for visiting, and please don't hesitate to share your thoughts and ideas with us and others who share your interest in getting your target audience to ACT; just click below on the "comment" link.

Best wishes,

Harry