Are you comfortable navigating the perilous waters of promotion law?

The Bose Corporation® — manufacturer of top-flight audio equipment
— has a great in-house creative team, providing dynamic copy and
attention-grabbing graphics for their promotion concepts. But when it
came to complying with the various State and Federal laws which
govern promotion, they came to us — for our sweepstakes Judging
and Administration services.

Recently, Bose teamed up with American Airlines to help promote
the Bose® Acoustic Noise Cancelling® Headset. Their strategy?
An instant-win sweepstakes in-flight!
Any eligible traveler who submitted a
completed entry form would be entered
to win one of five headsets per flight, as
well as a chance to win a fabulous
Lifestyle® 12 home theater system.

Promosis helped Bose and AA be completely confident their sweepstakes was 100% compliant with all State, Federal, and International Laws by:

	harnessing in-house and outside legal expertise to provide a clear, useful opinion on what Bose and AA could and could not do with their promotion;
	writing the Official Rules that govern the promotion;
	reviewing all copy and creative to ensure it was consistent with the official rules that govern the promotion;
	indemnifying Bose and AA against any sweepstakes-related legal issues;
	obtaining the required surety bonds and registering them with the appropriate states;
	providing concise directions to the AA crew on how to conduct an in-flight promotion, clear the winners, and award the prizes;
	collecting all eligible entries and, as the Independent Judging Organization, selecting the Grand Prize Winner.

The result? Bose was thrilled with our support:

"Promosis made what would be a complex endeavor
simple. They took care of all the legal and sweepstakes
management details, leaving me free to focus on marketing
and the promotion itself. I enjoyed working with them."

—Hratch Astarjian
Product Marketing Manager