Sometimes you need to create your own currency.

I.C. Axon, a leading health care information resources company, came to us with a Flash-delivered medical trivia game and asked us to develop a promotion that would intrigue and reward physicians — an audience short on time but long on influence and purchasing power — while gaining their permission to market to them.

So we put our heads together to develop triviamedica.com — a branded points reward promotion. (The game is currently in hiatus, so you non-physicians can see the entire effort at www.triviamedica.com.)

Physicians were invited to log in, answer a series of medical questions and win or earn Medicoins™, which may be redeemed for prizes from an online catalog. And of course, physicians were encouraged to accumulate points by playing often — with fresh questions each week! We developed and hosted a secure points-based transaction system that instantly and accurately deducts Medicoins from each physician's account. Why Medicoins instead of cash? Imagine the benefits of your audience thinking in your own currency.

	it's a powerful brand-builder
	unlike a points program run by an outside points provider, you control the list
	it's affordable — you define the spending
	it's efficient — you benefit from the "slippage" when points go unredeemed

We designed and managed the online catalog of over 35 revolving
"rewards." And, naturally, we wrote the official rules and handled all fulfillment. The client's response?

"We were impressed by Promosis' ability to grasp the whole forest on this project, especially to help us translate abstract gaming and promotional concepts into action and in their creation of the online Medicoins redemption system.

Knowing that Promosis reviewed and approved all contest elements from a legal perspective allowed us to spend our time on what really mattered to us. Promosis has proven to be an invaluable partner in the operation of triviamedica.com."
— Ron Weiser
triviamedica Product Director