Partnership is a natural promotion strategy.

In Spring of 2002, beverage leader Veryfine was looking for a partner to help boost the sales of it's exciting new Fruit2o products.

Eileen Barrett, a member of Veryfine's Marketing Communication Team, found an ideal partner in DreamWorks Studios, the company responsible for blockbusters such as "Shrek" and "Almost Famous."

What makes this partnership work? Synergy. Veryfine adopts the sizzle of DreamWorks' blockbuster animated film, "Spirit: Stallion of the Cimarron" and DreamWorks reaps hundreds-of-millions of impressions for the movie through a dynamic promotion developed by Veryfine and Promosis.

Veryfine's "Quench Your Thirst For Adventure" includes an instant-win sweepstakes offering almost 20,000 prizes, ranging from free bottles of Fruit2o to a family trip to the Grand Canyon.

Consumers learn about the online promotion through FSIs in major newspapers across the country, radio ads, and on-pack. Participants visit www.veryfinespirit.com/demo, complete the entry form, and learn immediately whether they have won an instant prize.

Promosis provided Veryfine with a full array of services for this promotion — including sweepstakes administration, flash and web design, programming and hosting, and prize fulfillment. Eileen believes the promotion is instrumental in helping Veryfine cement it's image with both retailers and consumers, asserting:

"We need to wisely spend our marketing budget while
competing on a national stage with huge beverage manufacturers.
Promotions and partnertships like this one help us do just that,
giving us a fabulous return on our investment."

Furthermore, ten of thousands of consumers are lingering for an average of nine minutes each on www.veryfinespirit.com/demo, immersed in the "spirit" of Veryfine products and DreamWorks' smash movie.