Longtime client Veryfine presented us with a challenge and we answered with a challenge of our own. As a result, another very fruitful collaboration has emerged.

The folks at Veryfine — makers of a growing line of high quality fruit juices, bottled water, and juice drinks — wanted to know more about their customers and wanted their customers to know more about them.

So we developed The Veryfine Challenge, a multi-faceted promotion that generated valuable information on consumer preferences and buying habits.

Vivid on-pack graphics drove consumers to the company's website where, with the click of a
mouse, they could find out if they had won
one of the thousands of instant prizes or a
chance to win the $50,000 cash grand prize.

Website visitors were encouraged to submit a
fun product quiz, fill out a brief survey, and
email their product questions and comments
directly to Veryfine for an additional chance to win.

The Veryfine Challenge not only helped
ascertain consumer opinions and experiences, but also provided Veryfine with valuable consumer profiles — the foundation for a direct-marketing database.

In addition to creating the framework for this on-going promotion, we provided creative consultation for all promotion-related design, oversaw all web-related elements, and directed sweepstakes judging, administration, and fulfillment.