Delek US is a leading energy provider with assets in petroleum refining, logistics, convenience stores, asphalt, and renewables. The company asked Current Media Partners and Promosis to develop a promotion to increase both brand awareness and positive customer marketing opt-ins. To accomplish their goals, Promosis developed an interactive web-based instant win game for a chance to instantly win prizes and be entered for a chance to win a 2023 Ford Bronco Sport.
We provided the following services:
Consultation and Advice
Prize structure development which included market/prize research and selection, Program mechanics, user experience, copy, creative, program guidelines, gift fulfillment mechanics.
Program Administration
Indemnification, official rules and disclaimers, promotion oversight, fulfill winners list upon request, personalized customer service to participants via email.
Digital Services
Design, develop and host both responsive desktop and mobile sites, OTU code verification via SMS, instant-win game creation including animations and transitions, secure entry storage, securely transfer marketing opt-in entries to Pocketstop, custom API connection to e-gift card site, secure online prizewinner portal for clearing winners, client dashboard displaying up-to-the-second relevant promotion statistics.
Prize Fulfillment
Branded gift card selection site for instant winners fulfilled via email, personalized trip arrangements and, source, coordinate and fulfill the vehicle for the grand prize winner.
The results?
The promotion was Delek’s most successful in its history, earning a staggering opt-in rate and 3x the anticipated engagement.