Papa Johns – one of the largest pizza delivery restaurants in the world – selected Promosis to help launch their new Shaq-a-Roni Sweepstakes.
The promotion has three objectives:
- Increase loyalty members: Motivate customers to join the Papa Rewards loyalty program by limiting the sweepstakes to Papa Rewards members
- Strengthen brand: Utilize strong creative and a motivating prize structure to help customers make a connection between the restaurant and NBA Hall of Famer & renowned personality Shaquille O’Neal
- Boost sales: Offer bonus entries to Papa Rewards members who make qualifying purchases of Shaq-a-Roni pizzas and Pepsi-cola beverage products
Promosis is providing Papa Johns with the following services:
- Sweepstakes administration
- Digital Services
- Prize fulfillment
Thinking about how to grow your rewards program, leverage celebrity partnerships and motivate your audience? We’re here to help!