JetBlue has recognized that no community has taught us more about what it means to be human — no, superhuman — than the millions of healthcare workers across our country who risked their lives, and in some cases, tragically lost them, to protect ours. Spearheaded by executive leadership, JetBlue approached Promosis for help executing a program offering 100,000 pairs of round-trip flights to these brave professionals. Once they are able to take some much deserved rest, promotion winners and a guest will be able to fly to any JetBlue destination – courtesy of JetBlue. Separately, JetBlue invited its 23,000 Crewmembers to also nominate their own healthcare hero!
Utilizing our READYsweeps™ platform, we collaborated with our amazing clients to launch this massive initiative in just ten days. We’ll also be verifying each of the 100,000 nominees and electronically fulfilling their pair of flight certificates.
“Promosis is an excellent partner that I would work with time and time again and recommend to others! They are true experts in their space, responsive to our needs and very helpful as priorities shift. They have the ability to scale up and manage everything from small to very large-scale promotions with ease.”
-Ashley Graf, JetBlue Marketing
We’re honored to partner with Ashley and her team to deliver future relaxation to our heroes.
Harry & Peter