You already know that a gift with purchase offer motivates customers to make a purchase – often by up to 20%. But did you know a gift with purchase offer can also dramatically improve audience engagement as well?
To maximize response, keep these five key factors and benefits in mind – just like our client, the most highly recommended mattress brand, did with their gift offer of a three month subscription to the Calm app when customers registered their new mattress:
✔️ High Perceived Value: Ensure your gift is desirable by having a real, tangible value associated with the offer. Customers often perceive the value of a gift as more significant than a discount of the same monetary value.
✔️ Audience: The right incentive depends on your audience’s interests, preferences, and demographics—choosing wisely improves engagement.
✔️ Gift Partner: Combining forces with a complimentary brand boosts both brands’ perception and defrays the cost of acquiring the gift.
✔️ Brand Loyalty & Differentiation: Gifts can reinforce brand identity and create emotional connections. A well-chosen gift can delight a customer and make your brand even more memorable.
✔️ Fulfillment: Quick gift delivery keeps participants happy and engaged, increasing the likelihood they’ll positively associate with your brand and respond to future incentives.
Increasing product registration enabled Tempur-Pedic to provide a higher level of service to its customers while improving its ability to directly communicate with them.
At Promosis, we make gift with purchase programs easy by helping you develop the best gift with purchase strategy, handle program administration and manage fulfillment—so you get the best results with ease.
Let’s chat! Simply reach out, and we’ll help you set up a winning strategy.