When developing contests and sweepstakes, have a PR plan in place to keep the contest in front of your audience.
For example, the Cast for Cash Fishing Contest, jointly sponsored by the Pocono Mountain Visitors Bureau and the Lake Wallenpaupack Watershed Management District and produced by us, continues to get great press, including a five minute feature during a recent television newscast.
Strong promotion concepts can support three important PR goals:
- Tell a positive story about the sponsor such as increased consumer satisfaction
- Maintain interest in the promotion and increase viral sharing
- Offer an objective outside perspective to the story which supports credibility.
Want to use promotion for positive publicity for your brand? We can design and produce it for you. Just give us a call or send us a message and we’ll get your brand story ready to be supported and shared.