Strategic partnerships can help both increase revenue and burnish a company’s brand. Two of our clients each recently used promotion to help connect their spokespeople with their customers.
MullenLowe – a Boston-based full service integrated advertising agency – developed an ad campaign for their client JetBlue celebrating the final season of Red Sox great David Oritz. Then a skill contest was added, giving entrants the opportunity to have a children’s piñata party with David Ortiz at Fenway Park. Promosis aided MullenLowe and JetBlue by providing complete contest administration and secure data collection via custom API.
Bose – the ground-breaking audio equipment specialist – and Dick’s Sporting Goods recently forged a new relationship. To communicate this partnership via email and social media marketing, Bose offered a sweepstakes highlighting both top golfing pro Rory McIlroy’s role as Bose Global Ambassador and the opportunity to win a VIP experience at this year’s Deutsche Bank Championship at TPC Boston. We supported Bose’s campaign with sweepstakes development & administration, email and social media banner design, and microsite design and implementation.