MullenLowe – an innovative media agency – needed assistance with launching a promotion for their client, JetBlue. The specific challenge: Administer, design, and code an online sweepstakes – in five days.

Within that aggressive time frame, we:

• Consulted with MullenLowe on how to best structure the promotion mechanics
• Wrote the Official Rules, obtained surety bonds, and filed the promotion in both New York and Florida
• Designed and developed a mobile-first, responsive web site

JetBlue social media posts had announced the start time of the promotion in advance, so thousands of followers were ready to enter when it opened. Our auto-scaling web servers and database architecture handled the influx of traffic with ease, ensuring a positive user experience for JetBlue’s customers. Check it out now!

Sweepstakes are a great tool for delighting your customers. If you need to launch one in five days or five months, we can help. Give us a call at 781-639-1937 or drop us a note.

Two years ago, Tempur+Sealy International (TSI) initially contracted with Promosis to build an Online Promotion Platform and Database on which we would implement sweepstakes, contests, rebates, rewards and referral programs. A requirement of the platform was to pass the promotional data seamlessly into TSI’s third party marketing database, coded and queued for follow-up marketing based on the parameters of each campaign.

While working with both TSI and their third party marketing partner, TSI recognized that Promosis excelled at back-end development and essential secure data connections.

Therefore, they turned to us with a new challenge: Construct product registration sites for Stearns & Foster mattresses, four product lines for Tempur-Pedic, AND;

• Ingest Stearns & Foster purchase receipts via email, capture their respective email address and bounce an HTML email back to customers linking them back to the site to complete their product registration details
• Capture custom information for each of four product lines for Tempur-Pedic – along with a sales receipt image and product tag – and all personal information via a custom-built web site
• Pass the personal and purchase information to the third party marketing database, coded to slot into the correct marketing campaign
• Pivot and pass the personal and purchase information AND the images collected into the TSI CRM system, so Company customer service representatives can look up all purchases when fielding customer inquiries and warranty claims.

This activity takes place every hour of every day behind dedicated load balancers for each brand. Building on that success, this week Promosis launched a brand new site performing all of the above for all Sealy mattress registrations. Do you need a precision customer-facing data collection site that doesn’t include a promotion? We do that, too! Give us a call or drop us a note.

One would think it’s obvious that including serial murderers in a social media branding campaign isn’t a great idea.

However, that’s exactly what happened with a recent Walkers Crisps (think Lay’s potato chips in the UK) Twitter campaign.

Walkers encouraged its Twitter followers to upload selfies, which were automatically imported into an entertaining video. Unfortunately, the automated conversion was done without any review process. Without any moderation in place, promotion participants could upload practically any image. Naturally, contestants quickly noticed the lack of vetting, and uploaded all sorts of disallowed images, including photos of notorious criminals, cretins, and murderers. If Walkers was our client, would we have been able to protect them from this massive misstep? Well, sure.

When we help administer social media promotions for our clients, we blend decades of experience with full stack development to prevent public relations disasters. For example, one tactic we employ is a real-time customizable moderation gallery that, when combined with in-house human review of every single image, ensures the audience views only positive, suitable, and appropriate images and text.

Are you planning to harness the power of social media, but would prefer to avoid the stigma of highlighting infamous felons? We can help – zip us a note or give us a ring to get started.

Strategic partnerships can help both increase revenue and burnish a company’s brand. Two of our clients each recently used promotion to help connect their spokespeople with their customers.

MullenLowe – a Boston-based full service integrated advertising agency – developed an ad campaign for their client JetBlue celebrating the final season of Red Sox great David Oritz. Then a skill contest was added, giving entrants the opportunity to have a children’s piñata party with David Ortiz at Fenway Park. Promosis aided MullenLowe and JetBlue by providing complete contest administration and secure data collection via custom API.

Bose – the ground-breaking audio equipment specialist – and Dick’s Sporting Goods recently forged a new relationship. To communicate this partnership via email and social media marketing, Bose offered a sweepstakes highlighting both top golfing pro Rory McIlroy’s role as Bose Global Ambassador and the opportunity to win a VIP experience at this year’s Deutsche Bank Championship at TPC Boston. We supported Bose’s campaign with sweepstakes development & administration, email and social media banner design, and microsite design and implementation.

Want to use promotion to help maximize the value of your company’s alliances and partnerships? We can design and produce it for you. Just give us a call or send us an email.

When developing contests and sweepstakes, have a PR plan in place to keep the contest in front of your audience.

For example, the Cast for Cash Fishing Contest, jointly sponsored by the Pocono Mountain Visitors Bureau and the Lake Wallenpaupack Watershed Management District and produced by us, continues to get great press, including a five minute feature during a recent television newscast.

Strong promotion concepts can support three important PR goals:

1. Tell a positive story about the sponsor such as increased consumer satisfaction
2. Maintain interest in the promotion and increase viral sharing
3. Offer an objective outside perspective to the story which supports credibility.

Want to use promotion for positive publicity for your brand? We can design and produce it for you. Just give us a call or send us a message and we’ll get your brand story ready to be supported and shared.

We utilize a variety of promotional tools to help clients motivate their target audience to take an action.

An instant-win game, for example, is an effective method for stimulating prospects or customers to:

• Make an additional purchase at a retail store
• Complete an online survey
• Visit a website, a tradeshow booth or a brick & mortar store
• Create excitement around a product launch

We invite you to give our Scan & Play Instant Win Game a click to check out how an online instant-win game works. While there, why not play for a chance to instantly win a Chromecast from Google or an Amazon.com Kindle?

Send us an email or give us a ring to explore if an instant-win game is the right motivational tool for your upcoming promotion.

Our work continues for one of the world’s biggest brands. This month, Ford Trucks activated their sponsorship of The Outfitters on the Sportsman Channel with a sweepstakes designed to deliver “handraisers”. Last year, we produced a program that touted a Grand Prize combining a Ford Truck with adventure trips designed by renowned outdoor guides from The Outfitters. The program was an outstanding success in delivering truck buyers to Ford.

The 2014 campaign runs a month longer than last year’s and features a redesigned, amped-up Outfitter Adventure Giveaway. The site is responsive so that it is easily viewed on nearly any desktop or mobile device. This year’s program offers an all-new 2015 F-150 Grand Prize, more trips and more prizes tied into a new Facebook giveaway element that will drive interest to the main event. And, after just two weeks we are already drawing more participants and generating a higher velocity of leads for Ford Trucks.

If you want to gauge consumer interest in your products and willingness to purchase, while generating qualified leads, we can design and produce a “handraiser” promotion for your brand. Call or messageus today.

In 1997 we launched Promosis.

While it’s tempting to list some of the major events that occurred in our launch year (Harry Potter first published!), we get it – you don’t have time to read about stuff from two decades ago. But perhaps you do have under a minute to celebrate our company’s 20th anniversary with us?

Enter our Promosis 20 Years / 20 Prizes Sweepstakes for a chance to win 1 of 20 $20 Amazon.com gift codes.

This promotion represents our way of thanking you for your business. Simply put, we’re not here without your support. We don’t take your loyalty for granted; we’re committed to continue meeting – and exceeding – your motivational marketing needs – personally, efficiently, and responsibly.

So if you haven’t yet done so, enter now – we’re ready to start awarding prizes.

SinglePlatform – the most widely used local business listing platform – recently asked us to help promote a key new service available to its customers.

The goals of the promotion were two-fold:

• To increase awareness of its new “item-level photo” option
• To increase the use of the item-level photo feature

To accomplish these goals, SinglePlatform used an email marketing campaign to tout its new capability along with an opportunity to win a valuable gift card just for using it. An additional prize was awarded to the customer who uploaded the most item-level photos. Promosis provided advice and complete sweepstakes administration, including sweepstakes official rules and disclaimers, along with drawing and clearing the prize winners.

Do you need to motivate adoption of a specific product or service? We can help you do it affordably, effectively, and legally – just send us an email or give me a ring to get started.

Two months ago we announced that EverQuote, the leader in helping consumers search for competitive auto insurance rates, engaged Promosis to develop and administer a skill contest to motivate adoption of a secret new product.

Introducing EverDrive – the first mobile app to make safe driving FUN!

• With EverDrive, millions of drivers may become better drivers, reducing accidents and fatalities on the roads.
• Better drivers will in turn seek more affordable auto insurance at EverQuote.com

If you live in MA or NY you could win a share of $50,000 in total cash prizes, including a $10,000 Grand Prize. Team up with others in your city to compete for more even prizes!

Install the free app for iPhone™ or Android™ now!

And, check out this valuable coverage on Boston.com.

Want to use promotion to drive adoption of your new app? We can design and produce it for you. Just give us a call or send us a message.

The Lake Wallenpaupack Watershed Management District (“the Watershed”) is a non-profit organized to protect the third largest lake in Pennsylvania. At 5,700 acres of open water, the only economically viable way for the Watershed to protect the lake is by preventing pollution, which requires education and cooperation from everyone in the region.

To raise awareness of the organization and their mission, the Watershed will produce the Cast for Cash fishing contest. The Pocono Mountains Visitors Bureau is the primary contest sponsor, while sponabutting resorts, restaurants, other businesses and the state’s largest fishing tackle manufacturer are contributing cash and prizes.

The Watershed espouses that quality water helps promote great fishing, and that great fishing leads to great vacations. Satisfying vacations drive the economy for all the local businesses which will now be future Watershed partners.

Promosis is helping the Watershed ensure a successful contest by:

• Advising the Watershed on promotion structure
• Developing and hosting a website where anglers can review the prizes, register and log their catches
• Authoring the official rules and contest guidelines
• Bonding and filing in the program in New York to attract bordering New York residents
• Indemnifying the contest sponsor
• Providing personalized customer-facing support and service

We can help you be a big fish in a small pond. Just send us a message or give me a ring to get started.

For the last few years, InterMedia Outdoors, owner of Sportsman Channel and 15 popular outdoor sportsman magazine and digital media titles, has capitalized on our country’s love of Bracketology to increase web traffic and drive digital media sales. With Promosis’ assistance, they’ve dramatically surpassed their previous web traffic records.

Check out this year’s live G&A Madness Bracket in which readers vote to reflect their opinion of the best firearm in four different categories.

Last year’s voting generated nearly 300,000 visits and votes in the three week online event.

This year, IMO wants to surpass one million visits. By offering motivating sweepstakes prizes for voters in each round, they have more than tripled the response. The results so far? Over 950,000 visits and the promotion still has 10 days remaining.

We can help you develop, administer and implement a sweepstakes targeted to your traffic and sales goals. Just send us a message or give me a ring to get started.

Sometimes all you need to do to change your customers’ behavior is to offer a motivating incentive.

Tempur-Pedic desired to improve both the quantity and quality of the product reviews on their website. Promosis designed and implemented an affordable sweepstakes test to drive product reviews.

The offer was emailed to recent customers and presented to new purchasers. It delivered immediate, outstanding results. After just twelve weeks Tempur-Pedic achieved:

• An 11-fold increase in weekly reviews
• An 80% increase in weight of 5-star product ratings
• A 400% decrease in weight of 1-star product ratings

Do you want to engage more of your customers in your ratings and reviews? Do you want to highlight your product details and brand story? We can develop a targeted promotion to engage your customers and prospects. Give us a call or message us and we’ll get started.

Promotion marketing is an excellent tool for driving traffic and increasing sales. However, some companies who aren’t experts in promotion try to run such programs on their own, and experience unintended, negative consequences.

To increase sales, Gallery Furniture in Houston, TX ran a promotion borrowing sizzle from the most recent Super Bowl. However, the store owner is an expert in furniture – not in promotion marketing.

Gallery’s offer was a simple one: Purchase furniture totaling at least $6,000, and if the Seahawks won the game, the purchase price would be refunded. The Seahawks prevailed, and Gallery’s refund to customers skyrocketed to $7,000,000. Gallery’s mistakes included:

1. Not considering the economics of the offer
2. Not insuring the offer to protect against a financially harmful payout
3. Running a potentially illegal promotion — offering a chance to win a prize based on a purchase is considered illegal gambling in most states, which could result in a significant fine to the promotion sponsor

Promosis helps our clients avoid such pitfalls —

• We draw on our decades of experience to develop direct response promotions that enhance a company’s brand.
• When appropriate, we take advantage of our relationship with one of the most highly-rated insurers in the world to obtain affordable insurance that permits the opportunity for offering huge prizes without costing millions of dollars.
• We keep pace with constantly evolving Federal, State, and local promotion laws and guidelines.
• To provide peace of mind, our program administration services include indemnification – or protection – in the event an issue arises as a result of the promotion implementation.

Want to drive sales to your business or consumer clients with a direct-response promotion? We can help you keep it motivating, legal and affordable. Just shoot us an message or give me a ring to get started.

For the sixth straight year we’re helping Kayem, the maker of the famed Boston Red Sox “Fenway Frank” and New England Patriots “Sack Attack” sausage, reach multiple segments of their wholesale audience and reward them for their purchases. The goals of the promotion are two-fold:

1. To increase retailer awareness of the variety of Kayem products
2. To increase the SKUs offered at food service locations

To accomplish these goals, Kayem will distribute rebate instructions along with eligible SKUs to participating accounts. Each account can earn significant rebates on case purchases. The more SKUs they buy, the more they earn per case – it’s that simple. Kayem chose cash rebates as their promotion tool because they’re simple to communicate, straightforward to execute, and widely accepted in their industry.

Want to drive sales to your business or consumer clients with a rebate? We can manage the entire program for you, so you can focus on what you do well; after all, you’ve already got enough to do, don’t you?

Bose Corporation and Sports Illustrated recently collaborated on a Super Bowl XLVIII-themed sweepstakes to celebrate their respective connection to America’s “unofficial holiday.”

The promotion Grand Prize included a trip for two to Manhattan, transportation, and tickets to the Big Game. The prize also included a meet and greet with Peter King, the founder of “Monday Morning Quarterback (MMQB)” – the world’s most widely read NFL blog.

The Monday following the Super Bowl, Peter’s notes included the following:

“Cool event Sunday: breakfast with Roy and Cathy Gruss, of Missoula, Mont. They won an all-expenses-paid trip to the Super Bowl from Bose, and part of the trip (Bose is a sponsor of The MMQB) was a meal with me. So we met at 9 a.m., on the East Side of Manhattan, and Roy, wearing his Montana Grizzlies jacket, and Cathy told me their story of the weekend.”

If you’re interested, Peter shares additional details about the Gruss’ exceptional experience.

How many people read MMQB? Well, on January 20, Peter’s column experienced its largest audience with 5.5 million impressions* — over a million of which were viewed on a mobile device.

How dramatically would your business benefit from a massive increase in online and mobile awareness? Perhaps we can help you figure out the answer.

Perhaps we can help you plan your efforts so you can set your strategy, tactics, and budget now to avoid that unsettled feeling you get in your stomach when you realize your numbers aren’t where they need to be – and you’re not prepared to take corrective action.

I invite you to give our Scan & Play Instant Win Game a click for a chance to win a nice little prize. We develop all sorts of promotions such as this one to help salespeople sell more, buyers to buy more and existing customers to spend more and stick around longer.