When you sell products or services via retailers, it’s challenging to develop a dialog with your customers. However, you can motivate your customers to create a direct relationship with you using incentive tools, such as a sweepstakes or gift to encourage them to register products. Doing so establishes a conduit for you to alert them of complimentary products and enhancements, while providing customers a method to contact you with product or service issues or questions.
Our team has been assisting companies increase product registration for decades. We typically see two to three times increased response when an incentive is linked to product registration.
Promosis regularly develops a series of promotional sites for Tempur-Pedic to test the response to various offers. For example, one site offers a buy one get one free deal on sheets and pillows after successful mattress registration.
More than just collecting names, the site is fully integrated into their CRM and marketing database flow by:
- Checking for a valid mattress serial number with an API to their serialization and traceability vendor
- Injecting the customer info, purchase details and receipt image into their CRM for future warranty claim look-up
- Sending the customer info to their digital marketing partner and into a specific follow-up campaign, and finally
- Dispensing a one-time-use promo code good for a BOGO purchase on tempurpedic.com