GDPR – General Data Protection Regulation – is the European Union’s new set of rules intended to provide its citizens with greater control over their personal data. The regulation applies to any EU-based organization, and any group or company outside of the EU that offer goods and services to customers in the EU. It’s a big deal.
In fact, 60% of companies surveyed by PricewaterhouseCoopers are spending $1 MILLION on GDPR compliance*, as failure to comply with the regulation can result in fines of 20 million euros or more. However, Promosis is ready to administer GDPR-compliant promotions to help you avoid problems and fines.
From official rules and proper opt-in language and functionality, to appropriate data protection and sharing, we’ve got it covered. And if promotions need to be in multiple languages, we can do that too.
*Trentmann, Nina. “Companies Worry That Spending on GDPR May Not Be Over”. The Wall Street Journal. Web. May 25, 2018.