I’m psyched to announce a new chapter in Promosis’s commitment to sweepstakes security: our sweepstakes administration company is SOC 2 Type II certified. This significant milestone isn’t just about meeting standards; it’s a testament to our continuous pursuit of iron-clad security for our clients and platform.

The third party audit evaluated whether the internal controls in place met the required Trust Services Criteria for safeguarding customer data. This report reflects the effectiveness of our systems and controls by way of a six-month observation period. This meticulous examination assessed the effectiveness of Promosis’s information security controls and evaluated how well these controls operate in real-world scenarios, including ensuring system availability, maintaining processing integrity, safeguarding confidentiality, and upholding privacy commitments.

The audit affirms our:

• Protection against unauthorized access
• System availability
• Processing integrity
• Safeguards for confidentiality
• Privacy commitments

TL;DR?

Our systems – from HR and crew member training to our data storage processes and disaster recovery preparedness – comply with rigorous third party testing and auditing to ensure the highest possible level of sweepstakes security.

Thinking about developing a holiday-themed or kickoff promotion for the New Year? Reach out to us or reply to this email. After all…your promotions are safe with us.

You may already know that offering tickets to a renowed music event or a trip to a professional league playoff game is a motivating sweepstakes prize. However, to stay out of trouble, keep the following five tips in mind:

Thinking about partnering with a renowned professional league or major event? Reach out to us or reply to this email. We can help you identify the best fit for your brand and audience, negotiate with your potential partner and handle all communications so you can run a legal, successful and pain-free promotion.

You may already know that nearly all sweepstakes, rebates and skill contests require prize fulfillment, but keep the following five points in mind when conducting your next promotion:

Promosis is pleased to offer an on-site secure, climate-controlled storage facility, along with decades of prize fulfillment experience – from branded premiums to vehicles and exclusive trips. If you’d like to discuss how we can help make your next prize promotion a painless, fulfilling experience, please don’t hesitate to reach out – we’re here to help.

You may already know that social media-based sweepstakes will improve engagement with your followers, but keep the following five points in mind when planning your next social promotion:

If you’d like to discuss how to create, develop, administer, and fulfill a motivating social media promotion campaign, please don’t hesitate to reach out or reply to this email – we’re here to help.

You may already know that including an instant win game with a sweepstakes will improve your promotion results, but did you know that instant win games help accomplish these five marketing goals?

If you’d like to discuss how to create, develop, administer, and fulfill a motivating instant win game, please don’t hesitate to reach out  – we’re here to help.

Tired of your best mate canceling dinner plans? So is Outback Steakhouse – and they’re doing something about it!

The ReplaceMates Sweepstakes, a brainchild of Mischief @ No Fixed Address, celebrates Outback Steakhouse Mate Day on May 8. An online video ad and social media posts encourage brand followers to tag their flakey mate for a chance to enjoy dinner with an actor who will stand in for their constantly canceling best mate. ;-p

Promosis is proud to provide Mischief, Praytell Agency and Outback with complete sweepstakes consultation, promotion administration and prize fulfillment services.

If you’d like to discuss how we can help you bring your own national holiday to life, please don’t hesitate to reach out – we’re here to help.

You may already know that offering a product rebate is a time-tested method for increasing sales, but did you know that rebates are as effective as ever due to these five reasons?

1. Audience Acceptance: According to a survey by market research company NPD Group, 65% of consumers have used a rebate offer to purchase a product. Furthermore, according to a Consumer Technology Association survey, 71% of consumers said that rebates and discounts are important factors when purchasing electronics.
2. Satisfy Your Sales Partners: Offering a rebate to customers who buy your product through a specific retailer can strengthen your relationship with both your sales partner and target audience. For example, we work with Tempur Sealy International to offer BJ’s Wholesale Club members a unique rebate good for a BJ’s gift card with a qualifying mattress purchase. Customers submit their claim via a branded rebate portal; Promosis then reviews the claim and fulfills the BJ’s gift card.
3. Protect Your SRP: A rebate is a great way to motivate sales while maintaining the Suggested Retail Price of your products or services. Maintaining a consistent SRP is crucial for building a strong brand image, maintaining healthy channel partner relationships, ensuring legal compliance, and gaining a competitive advantage. It also helps with data analysis, marketing strategy, and monitoring performance.
4. Increase Registration Numbers: Coupling a rebate claim with product registration helps you collect valuable customer data, improve product safety and liability management, and foster customer engagement, which ultimately leads to increased customer satisfaction and loyalty.
5. Maintain Profit: According to various studies, the average rebate redemption rate for consumer packaged goods is approximately 2-3%, while for consumer electronics the redemption rate is between 10-15%. Therefore, using a rebate to lower the price of your product or service greatly protects your margins compared to reducing the price via an across the board sale.

If you’d like to discuss how to create, develop, administer and fulfill a motivating rebate offer for your next promotion, please don’t hesitate to reach out – we’re here to help.

You may already know that offering great prizes helps drive a promotion’s success, but did you know we always consider these five items when developing a motivating prize structure?

1. Audience: We all have different preferences when it comes to, well… everything. When considering a grand prize such as a vehicle, it’s vital to conduct research to ensure it’s an aspirational prize to your target audience, and not simply what the sponsor believes is desirable according to their personal preferences.
2. Partners: Offering sweepstakes or skill contest prizes that tie your brand to pre-existing relationships with renowned spokespeople or companies attracts additional attention and participation. For example, if offering a travel prize, also include a sponsored celebrity meet and greet.
3. Length: If your promotion is in support of a one day grand opening celebration, the prize structure should reflect immediacy. Likewise, if a sweepstakes runs for an entire Major League Baseball season the prize structure needs to help maintain participant interest over a number of months.
4. Goal: Whether the sponsor wants to boost incremental brick and mortar sales, increase loyalty program participation or announce a new product or service, the prize structure must support – and not be at odds with – the promotion goal.
5. Budget: A clearly communicated promotion budget allows us to recommend motivating prizes that are within the sponsor’s spending guardrails; we wouldn’t want to recommend a grand prize of a two week cruise when the budget allows for a weekend getaway ;-).

If you’d like to discuss how to create a motivating prize structure for your next promotion, please don’t hesitate to reach out – we’re here to help.

You may already know the abbreviation “CCV” stands for “Commercial Co-Venture”. You might not know these five important details:

1. The definition of a CCV is quite general: Numerous states define an altruistic promotion in which a company motivates a consumer to make a purchase – or even just take an action – to raise funds for a charitable organization as a commercial co-venture.

2. CCV regulations protect all parties: State statutes strive to prevent companies from making charitable marketing claims and then never following through with donating any money. The same rules prevent charities from obtaining a positive halo-effect by illegitimately partnering with a well-known brand. The consumer receives protection in either scenario.

3. A commercial co-venture requires a specific contract: A number of States stipulate that a contract between the for-profit and non-profit companies be filed with the appropriate regulators. The document must reference state statutes, include the registration numbers of the CCV and charitable organization, the amount that will be donated to the non-profit, and more.

4. The promotion must be filed: Numerous states require CCV registration, filing and bonding. Complicating matters is that certain filings need to be completed by the for-profit company while others need to be executed by the charitable organization.

5. Maintain records: State laws require commercial co-venturers to retain records relating to all solicitation activities and a copy of the contract remain on file, to be available on request. Those records should be maintained for a particular period of time. In addition, some states require the commercial co-venture entity to submit a final accounting statement to the state. Typically, donations must be made within three months of the contract execution, and annual reports are required if the promotion period is greater than one year.

If you’d like to discuss an upcoming altruistic promotion, don’t hesitate to reach out – we’re here to help.

You may already know the abbreviation “AMOE” stands for “Alternate Means Of Entry”. You might not know these four important details:

1) An AMOE May Require the Purchase of a Postage Stamp: It’s OK to require sweepstakes entrants mail a letter or postcard. However, entrants do so at their own peril – just last week we received an AMOE mailed in 1999!

2) You Can Motivate a Purchase: It’s totally cool to motivate your audience to make a purchase in exchange for an entry. It’s not cool to omit an AMOE in the sweepstakes official rules and disclaimers.

3) Sometimes You Need an AMOE Even When Not Motivating a Purchase: Some states view requiring an in-store visit or actions of effort as “consideration”, which means you need to include an AMOE for these state residents, only.

4) Requiring a Free Enrollment For Entry Doesn’t Necessitate an AMOE: It’s true; requiring entrants to enroll in a no-cost rewards program is typically not viewed as consideration.

If you’d like to discuss an upcoming promotion, don’t hesitate to reach out or reply to this email – we’re here to help.

You may already know the benefits of conducting a sweepstakes or skill contest on TikTok – the world’s most downloaded app. You might not know these five important details:

1. CTA: The call to action needs to be simple and clear. Entries must be established by interacting with the post and or hashtagging in a specific way.

2. Launch Video: The promotion launch video should contain a specific disclaimer and link to the complete official rules.

3. Messaging Preferences: Entrants need to have their messaging preferences set in a certain way or they cannot be notified if they’re a preliminary winner.

4. Manual Winner Notification: The winner notification process cannot be automated; each preliminary winner needs to be individually messaged by a human.

5. Entry Quality: Instructing entrants to post or comment to earn an entry may result in lower entry quality and runs the risk of participants posting off-brand content. An alternative is to create a promotion video that directs entrants to a dedicated microsite that provides a more immersive experience and gives the promotion sponsor greater control over posted content.

If you’d like to discuss if a social media promotion is right for you, don’t hesitate to reach out – we’re here to help.

Skill Contests can be the source of outstanding user generated content (UGC). A skill contest is a powerful tool to drive product and brand engagement. It can also create valuable user generated content that you can use in your next marketing campaign to tell a relatable story about your product and your customers’ experience with it.

Learn about skill contest basics and more in Promosis’ Skill Contest Promotion Tips.

Successful Loyalty Rewards programs generate 30% larger order sizes from loyalty rewards program participants. And, according to Harvard Business School studies, while you are on your way to that higher level of business, rewards “create and accelerate loyalty”. Your customers remain your customers and less frequently try your competitor’s products.

Want larger orders and turn your customers into brand evangelists? Read Promosis’ Loyalty Rewards Guide

Motivating consumer reviews, getting your customers to submit product or service reviews can be difficult – but we love a good challenge.

Our mattress client, the largest bedding company in the world, asked Promosis to help them and a retail partner motivate their customers to review both companies in the same campaign. Check out their co-branded Reviews Sweepstakes and note these innovative features – and each step earns a sweepstakes entry:

1. Entrants find their retail store (the store locator filters for only their brand) and a link automatically pops in taking them to the Google store review for that specific location
2. When entrants complete the mattress product review it is published on the client’s ecommerce website and also syndicated to the retailer’s site.

Ready to motivate your customers to award you 5-star reviews? We’re here to help!

Regards,

Harry & Peter
Co-Founders

JetBlue has recognized that no community has taught us more about what it means to be human — no, superhuman — than the millions of healthcare workers across our country who risked their lives, and in some cases, tragically lost them, to protect ours. Spearheaded by executive leadership, JetBlue approached Promosis for help executing a program offering 100,000 pairs of round-trip flights to these brave professionals. Once they are able to take some much deserved rest, promotion winners and a guest will be able to fly to any JetBlue destination – courtesy of JetBlue. Separately, JetBlue invited its 23,000 Crewmembers to also nominate their own healthcare hero!

Utilizing our READYsweeps™ platform, we collaborated with our amazing clients to launch this massive initiative in just ten days. We’ll also be verifying each of the 100,000 nominees and electronically fulfilling their pair of flight certificates.

“Promosis is an excellent partner that I would work with time and time again and recommend to others! They are true experts in their space, responsive to our needs and very helpful as priorities shift. They have the ability to scale up and manage everything from small to very large-scale promotions with ease.”

-Ashley Graf, JetBlue Marketing

We’re honored to partner with Ashley and her team to deliver future relaxation to our heroes.

Regards,

Harry & Peter
Co-Founders

With READYsweeps™, we can help you launch a customized promotion in just days!

Thanks for your great response to our READYsweeps platform launch. A few of you asked great questions about the service, so we put together this sweet one-pager to provide all of you some answers.

And, if you don’t feel like checking it out right now, here are five big benefits of READYsweeps:

1. Easy: Provide us a bit of info and Shazam! – we deliver a customized sweeps site to you
2. Fast: Launch within days (or even hours!)
3. Legal: Official Rules, disclaimers, and indemnification are included
4. Affordable: A fraction of the price needed to develop and code a site from scratch
5. READY: Did we mention we can launch a legal sweepstakes for you in just days?

You can also check out our live demo – go now and you could even win a little something!

If you’d like to discuss if READYsweeps is right for you, don’t hesitate to reach out – we’re here for you.

Regards,

Harry & Peter
Co-Founders

Introducing the first of a suite of motivational-marketing platform services from Promosis – READYsweeps™!

Drawing from our decades of experience, our new READYsweeps blends our long-standing approach of developing promotions that meet your specific needs with a quick-to-launch web-based sweepstakes platform. Equipped with white-label technology, every READYsweeps promotion may be customized to reflect your individual company’s identity, tone, values, goals, and audience.

To experience our new service, simply visit our READYsweeps Launch sweepstakes site. Once there, we invite you to share a quick story – just a sentence or two – about someone you know who recently demonstrated a small act of service or aid. We’ll randomly select a winner who will receive a $100 Visa prepaid Gift Card. And, if we select the person you nominated, you’ll also receive a $100 matching gift card!

If you’d like to discuss if READYsweeps is right for you, don’t hesitate to reach out – we’re here for you.

Regards,

Harry & Peter
Co-Founders

We’re creating and building for you.

People are hungry for an upbeat message and a touch of kindness. Sweepstakes and skill contests are perfect tools for providing a real boost to your customers.

Our crew is collaborating on the launch of two new promotion services to help you quickly and affordably launch your next motivational project.

Keep an eye out for our email next week. We’ll announce the first of these services, along with a chance for YOU to win a positive prize from Promosis.

Don’t hesitate to reach out – we’re here for you.

And remember…

Patience and determination will prevail.

Regards,

Harry & Peter
Co-Founders

Just in case you’re like we are and have lost track of what day it is, today is Friday, March 27, 2020.

Regards,

Harry & Peter
Co-Founders

Better Things to Come

We hope you and your loved ones are OK.

We just wanted to confirm that all current programs remain live and functional.

Our crew, working remotely, is available to serve in any capacity you need – even if you’re just looking for a streaming suggestion (Treme is a sleeper!).

While current times feel grim and without hope, we remain powerfully optimistic that together we will rebound and reach new heights of collaboration, health and prosperity.

Don’t hesitate to reach out – we’re here for you.

Regards,

Harry & Peter
Co-Founders